Advertising Hoardings and Billboards on Your Property
Written by Scott Jones, founder of CommercialPropertyKiln · Last updated
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A blank gable wall, a hoarding around a development site, or a prominent roof can earn advertising income. It is a small but real income stream for the right property.
Where it works
Advertising income suits highly visible locations: walls facing busy roads, sites near junctions, and hoardings around vacant or development sites. A media owner rents the space and displays advertising, paying you a rent or a share.
Planning consent
Outdoor advertising is controlled by the planning system through advertisement consent. Many displays need express consent from the local authority, and putting up an advertisement without the necessary consent can lead to enforcement. Check the position before agreeing a deal.
The agreement
- Rent and term: how much, for how long, and any share of revenue.
- Access and safety: the media owner's rights to install and maintain, and responsibility for safety and any damage.
- Removal: reinstating the wall or site at the end, and what happens if you redevelop.
Vacant and development sites
Hoardings around a vacant site or a development can both screen the site and earn income during a void, offsetting some holding costs. It is worth considering as part of managing a void alongside empty rates.
Take advice
Check planning, structural safety and the agreement terms. This is framework guidance, so confirm the consent position with the local authority.
Can I earn income from advertising on my building?
Yes, on highly visible sites, by renting the space to a media owner. Hoardings around a void can also offset holding costs.
Do advertising hoardings need planning consent?
Many displays need express advertisement consent, and putting one up without it can lead to enforcement.